A free 30-day practice for grown women

They called it bossy.
You were being bold.

Thirty days to take the words back. Three minutes a morning, on your phone, with a coach that writes back.

Start freeTen minutes to start. Three minutes a morning after. No app store.
The app's first screen: tap the B words you've heard, then drag the heaviest to the top

Every grown woman has been handed a word or two.

Each one showed up the exact moment you crossed a line somebody else drew. It was never about who you are. It's a receipt.

BossyStay in your place.
BrashWho do you think you are?
BluntNobody wants to hear it like that.
BullyYou're being hard on people.
BitterYou need to let that go.
BitchyTone it down.

They weren't wrong about you.
They were using the wrong words.

Bold. Brilliant. Badass.

How it starts

Not a feeling. A practice.

Inspiration fades by Monday. A practice doesn't. It starts with four screens, about ten minutes, and keeps going every morning after.

Which boundaries or expectations are you bound by? Each word with its boundary and expectation

1. Name what you're carrying

The words you've heard, the boundary that came with each one, and the expectation tied to it. Then pick one of each to let go.

What have you been waiting on permission to do? A text box with a Say it instead button

2. Say what you've been waiting for

What have you been waiting on permission to do? Type it or say it. Nobody sees it but you.

Quiz question 1 of 7: Somebody takes credit for your work in a meeting

3. Find your B

Seven questions, ninety seconds. The B you reach for first, and the one you reach for last. That second one is where the thirty days do the most work.

The commitment: I commit to 30 days of practicing my B words

4. Put your name on it

Thirty days. One practice a morning. Nobody is checking. But you'll know.

Rocki Howard smiling, in a black leather jacket with hoop earrings and her nose ring
Rocki's forearm tattoo reading bold, brilliant, badass, with GAL. 5:22-23 beneath
My 57th birthday. Seventeen years in the making.

Seventeen years to build the practice.

I interviewed at one company eleven times. I wore somebody else's suits and pulled my locs into a bun so I'd look like I belonged. And I was told I wasn't director material because I came on strong.

So I got off a ladder that was never built for me. At forty I handwrote the rules, rights and responsibilities I'd figured out. I've practiced them every day since. This year, on my 57th birthday, I put three words on my arm.

I'm not leaving you with a feeling. I'm leaving you with a practice.

Rocki HowardFounder & CEO, The Humanity Practice™ · COO, YUPRO PlacementConnect on LinkedIn →
Day 11 of 3010/11

protect your boundaries

A boundary isn't a wall against people, it's the truth about what you have to give.

The right: to say no, and to make the decisions that line up with your goals, your values and your joy.

Your Power Play

Name the boundary you have been letting somebody walk over. Say who, and say where the line really is.

How are you walking into the world today?

Bold
Brilliant
Badass

Then, every morning

I'm not here to inspire you. I'm here to practice with you.

  1. 1A permission you've been denying yourself, and what claiming it asks of you today.
  2. 2A moment where a grown woman actually did it. Mine, or one of the women I've sat across from.
  3. 3One small move you make right there, in your own words. I call it a Power Play.
  4. 4A note back in my voice about what you wrote.
  5. 5One decision: how you're walking into the world today.

Three minutes. A nudge lands in your inbox at 7 AM and opens straight to your day.

Your Blueprint

Every word you write, kept.

Thirty days of your own Power Plays, saved in one place. On Day 30 I hand it back to you: the word they gave you on day one, what you wrote along the way, and the word you're taking now.

You're not the same woman who started.

After Day 30, the practice keeps going.

From my own Blueprint

Day 1 · Waiting on permission to

Relaunch Grown Woman Life.

Day 11 · The line

My work gets my day. My child gets the call.

Day 30 · The word I'm taking now

Badass.

The system underneath

Three words. Three moves. Twelve practices.

Every practice is a right you get to claim and a responsibility you owe yourself. A right is a boundary you draw. A responsibility is an expectation you set.

Bold

The break

  • Live by faith. The right to faith in yourself.
  • Tame your demons. The right to face your fears.
  • Choose wisely. The right to make yourself a priority.
  • Know your joy. The right to fresh flowers, great perfume and a rockin' piece of jewelry.

Brilliant

The build

  • Protect your boundaries. The right to say no.
  • Speak intentionally. The right to have your voice heard.
  • Optimize your performance. The right to never settle for good.
  • Pivot purposefully. The right to change your dreams, goals and plans.

Badass

The hold

  • Operate unapologetically. The right to live without guilt.
  • Live your values. The right to your own, not the ones you inherited.
  • Own your brand. The right to let the outside match the woman you are.
  • Define success on your own terms. Yours. Nobody else's.

The rest live in the app. Every right, every responsibility.

Start practicing

you don't arrive at grown

You practice it.

Find your B word today. Day 1 lands tomorrow morning.

Start the free 30 days

Works on any phone. Add it to your home screen after Day 1.

The book is coming

Bold, Brilliant, Badass: 12 Everyday Practices to Build Your Extraordinary Life

No privilege required. Be first to read it.

Bring it to your team

Own Your B Words: the keynote

Your people don't leave with a feeling. They leave with a practice on their phone. At CHIWITCON 2026, 97 women started it before they left the room.